In one episode of Seinfeld, George is on the verge of career success, which fills him with anxiety and dread. He frets to his therapist, “God would never let me be successful. He’ll kill me first. He’ll never let me be happy.” “I thought you didn’t believe in God,” the therapist says. “I do for the bad things!” George replies.
I feel personally connected to the Minnesota Vikings. Their shortcomings are my shortcomings. When they fail, I feel I have failed, that I have opened myself up personally to the ridicule of the masses. When they win, I feel euphoric joy, but I don’t feel pride, exactly. I don’t think their strengths are my strengths, that their successes are my successes.
When people insult the Vikings, I feel they are insulting me personally. But that doesn’t mean that I consider praise for the Vikings praise for me. George Costanza believes in God only for the bad things. The Vikings are me, but only when they lose.